I’ve talked to you about philosophy, drones, and how to start businesses. That’s all fine and fair, but to me personally, the key to realizing success in any area revolves around understanding (at a high level) how the different pieces fit together.
So now I’m going to talk about the economy, small business owners, and the changing of the guard so to speak.
The best way for me to explain this is to tell you a story, so please follow along:
The year is 1980 (36 years ago). Fred at 30 years of age decides to open up a home cleaning service. He hires some workers, hands out some business cards, and via word of mouth, builds up a nice book of business that brings in some nice recurring monthly income. Oh, he also adds his business to the Yellow Pages.
Fast forward to 2016, Fred is still running his business the same ol’ fashioned way. In fact, he despises technology and the internet. He thinks it’s ruining everything (he may be partially correct there). Fred doesn’t believe in advertising and still relies only on word of mouth advertising. To put it simply, he operates his company the way he’s always done it. Expecting things to always be the same.
Here is how Fred operates – if and when someone wants to book their house to be cleaned, they call Fred and he gives them a”free quote or estimate”.Usually, Fred drives over to the persons house and looks at it (wasting time and money in the process). Time in having to drive to the home. Money in spending gas driving around. Fred’s website (looking like it was designed in the 90’s) shows up on page #2 of Google. It’s a simple page that has some ugly pictures on it with “CALL FOR FREE QUOTE OR ESTIMATE” written in a big purple font.
Then one day James decides to enter the home cleaning biz. He looks at the market as a whole and realizes there are tremendous, untouched opportunities not only in home cleaning but in the service industry as a whole. He arrives at his conclusions based on searching the web and seeing the aforementioned operating processes used by virtually all service business owners. James begins to develop deep insights into how he could take advantage of this little known philosophical knowledge.
James designs a website. And not just any website, but a website that serves as a multi-functional tool. It has a built in booking feature that allows people who enter the website to simply select a date and time for their home cleaning. On the backend James receives all of this customer info on his cell phone and gets notified every time a new customer books a cleaning or a current customer changes a cleaning. He operates his service company efficiently and effectively, quickly dominating the #1 spot on Google.
The website does not offer “Free Quotes or Estimates”. That’s merely red tape and unnecessary wasting of time and money. Rather, James uses fixed pricing which enables him to operate his company at a very high speed. Thus, when someone comes to the website, they can book, schedule, and pay for their cleaning right then and there from their mobile device, computer, or tablet. Fred’s mind can’t even comprehend what is going on.
I forgot to mention that traditional service companies pay no mind to ranking on Google. So it is a very very quick and easy process to dominate for those who play this angle. And you know what everyone does when they need their home cleaned? Search for it on Google. So right off the bat, James is funneling all web traffic to his new service company. In no time at all James is running neck and neck with Fred, even overtaking him in number of customers and in money.
The moral of the story is this – this line of reasoning/logic applies to all service companies and it is an angle that currently few people are exploiting. Why not exploit it? There is big money in service companies and it is a simple thing to compete with the big guys very quickly if you can wrap your head around the reasoning laid out above. Think of it this way: this is just the beginning. Virtually all companies will be run like this in the future. Right now is the beginning. Nowhere have I ever read or seen anything about these thoughts I’m talking about here. I was on the front end of drone inspections and am also on the front end of changing the face of the service industry!
In other words, service industries are still today currently run like they were 50 years ago. Times have changed. A new service company can come into the market today and compete with an older, well established company in just a matter of months, not years.
Ask yourself some questions and ponder on what I’ve said here. I could expand on these ideas further, but I’ve laid the groundwork. As always, I leave further extrapolation to yourselves. Leave me a comment on this post if you’d like to discuss further!